About Swiss Sanctuaries

Our Story

A Journey of Excellence Since 1975

Swiss Sanctuaries was founded with a single vision: to showcase the unique beauty and luxury of Switzerland through a carefully curated collection of extraordinary properties. What began as a small family-owned enterprise in the Alpine village of Zermatt has evolved into Switzerland's premier luxury hospitality group.

For over five decades, we have been committed to preserving the rich traditions of Swiss hospitality while embracing innovation and modern luxury. Each sanctuary, hotel, and casino in our collection represents the pinnacle of excellence in its location, offering guests experiences that reflect the authentic character of Switzerland.

Today, Swiss Sanctuaries encompasses 15 distinctive properties across the country's most breathtaking destinations, from snow-capped Alpine peaks to serene lakeside havens. As we continue to grow, we remain dedicated to our founding principles of personalized service, attention to detail, and a deep respect for the natural and cultural heritage of Switzerland.

Our Journey

Key Milestones in the Swiss Sanctuaries Legacy

1975

The Beginning

Swiss Sanctuaries was founded by the Müller family with the acquisition of a small luxury chalet in Zermatt, establishing the foundation of our hospitality philosophy.

1985

Expansion to St. Moritz

Our collection expanded to the glamorous destination of St. Moritz, introducing our signature blend of luxury and authenticity to a new Alpine location.

1992

Lakeside Elegance

Swiss Sanctuaries ventured beyond the mountains to the shores of Lake Geneva, acquiring our first lakeside property in Montreux.

2003

Casino Ventures

Responding to growing demand for sophisticated entertainment, we launched our first casino sanctuary, combining Swiss precision with world-class gaming experiences.

2010

Urban Luxury

Swiss Sanctuaries entered the urban luxury market with the acquisition of historic properties in Zurich and Geneva, bringing our hospitality excellence to city centers.

2018

Sustainability Initiative

We launched our comprehensive sustainability program, committing to environmental stewardship across all properties while maintaining the highest standards of luxury.

2023

Global Recognition

Swiss Sanctuaries was recognized as "Europe's Leading Luxury Hospitality Collection," cementing our reputation for unparalleled excellence in the industry.

Our Values

The Principles That Guide Our Hospitality Experience

Excellence

We are committed to exceeding expectations in every aspect of our service, from the grandest gestures to the smallest details. Our dedication to excellence is unwavering and drives everything we do.

Authenticity

Each sanctuary in our collection preserves and celebrates the unique character of its location, offering guests an experience that is deeply rooted in genuine Swiss traditions and culture.

Personalization

We believe that true luxury lies in service that is tailored to each guest's preferences. Our team is dedicated to understanding and anticipating individual needs to create memorable, personalized experiences.

Sustainability

We are committed to preserving Switzerland's pristine natural environment for future generations through responsible practices that respect and protect the landscapes that make our destinations so special.

Wellness

We believe in nurturing both body and spirit through experiences that promote holistic wellbeing, drawing on Switzerland's rich traditions of health and rejuvenation.

Innovation

While honoring tradition, we embrace innovation to enhance the guest experience, combining timeless elegance with modern luxury and technological advancement.

Our Commitment to Sustainability

Preserving Switzerland's Natural Heritage

At Swiss Sanctuaries, we believe that luxury and environmental responsibility can—and must—coexist. Our comprehensive sustainability program spans all aspects of our operations, from energy and water conservation to waste reduction and community engagement.

Each property in our collection is committed to minimizing its environmental footprint while maximizing its positive impact on local communities. We work closely with environmental experts to implement innovative solutions that preserve the pristine natural settings that make our destinations so extraordinary.

Our sustainability initiatives include:

  • 100% renewable energy across all properties
  • Farm-to-table dining featuring local, organic produce
  • Zero single-use plastics throughout our operations
  • Water conservation and recycling programs
  • Support for local conservation projects and initiatives
Learn More About Our Initiatives

Our Community Impact

Supporting Local Communities Across Switzerland

Local Partnerships

We believe that authentic luxury experiences are deeply connected to the local culture and community. Across our collection, we partner with local artisans, producers, and businesses to showcase the best of Swiss craftsmanship and create economic opportunities in the regions where we operate.

From the cheeses served in our restaurants to the handcrafted furnishings in our suites, we seek out exceptional local products that tell the story of Switzerland's rich cultural heritage.

Cultural Preservation

We are committed to preserving and celebrating Switzerland's cultural traditions. Several of our properties are housed in historic buildings that have been carefully restored to maintain their architectural integrity while providing modern luxury amenities.

Through our cultural programming, we offer guests opportunities to experience authentic Swiss traditions, from Alpine music performances to demonstrations of traditional crafts like watchmaking and wood carving.

Philanthropic Initiatives

The Swiss Sanctuaries Foundation supports a range of educational, environmental, and cultural initiatives across Switzerland. Each year, we dedicate a portion of our revenue to programs that benefit the communities where our sanctuaries are located.

Current focus areas include:

  • Alpine ecosystem conservation and restoration
  • Vocational training for young people in hospitality
  • Preservation of traditional Swiss arts and crafts

Experience Swiss Sanctuaries

Discover our collection of extraordinary properties across Switzerland's most breathtaking destinations.

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